Pulse® Braking Technology
SAFER BRAKING TECHNOLOGY
Pulse® is the rear-end collision deterrent that rapidly pulses your third brake light four times when you press the brake pedal. The pulsing does not repeat upon any subsequent application of the brakes for five seconds, so as not to annoy trailing drivers in stop-and-go traffic. According to the Department of Transportation (DOT), 90% of rear-end collisions could have been avoided if the trailing vehicle had one extra second of warning.*
Convenience, reliability, and simple, elegant design are at the heart and soul of Pulse® The Safer Braking Technology and the years of engineering that has gone into its development. Brookings Auto Mall simply installs the small pulse module near the third brake light and the solid-state electronics do the rest. No moving parts. Nothing to wear out. Just a simple idea whose time has come.
In 2002, Daimler-Chrysler tested the benefits of a flashing brake light. If passenger cardrivers have a 0.5-second additional warning time, about 60% of rear-end collisions can be prevented. An extra second of warning time can prevent about 90% of rear-end collisions.**
From 2006 to 2010, the Department of Transportation (DOT) studied and published a series of reports on the effectiveness of a flashing third brake light, showing that a flashing brake light improved the reaction time of the driver in a trailing vehicle by almost 50%.^ The same DOT studies showed that a distracted driver was 69% more likely to notice the car ahead of them slowing or stopping if that car was equipped with a flashing third brake light.
In short, study after study demonstrates the effectiveness of the Pulse® Safer Braking Technology in helping to prevent rear-end collisions.
WE HAVE YOU COVERED
In the unlikely event that Pulse® fails to prevent you from a total loss in a rear-end collision, it will be replaced at no cost to you.
For pricing and installation: 605-696-7819.
*NTSB, Vehicle and Infrastructure-Based Technology for Prevention of Rear-End Collisions, NTSB/SIR-01/01, PB2001-p17003, 05/01/01, pg. 1
**NTSB, Vehicle and Infrastructure-Based Technology for Prevention of Rear-End Collisions, NTSB/SIR-01/01, PB2001-p17003, 05/01/01, pg. 1
^“Assessing the Attention-Gettingness of Brake Signals: Evaluation of Optimized Candidate Enhanced Braking Signals”, DOT HS 811-129; May 2009